Books are the new business card.
Yes, you read that right. Books have a bigger and more long-lasting impact than emails, blogs or social media posts. A book can transform you from a business leader to a torchbearer of the times, a trusted thought leader whose words will impact readers and customers for years to come. And it is incredibly gratifying to write a book - there is nothing like knowing that you will leave a piece of legacy that will last forever.
You may ask, ‘There are so many good books out there … will my book stand out?" The answer is, yes. Your book will stand out because it will be your unique story, weaving in your personal experience with real-world examples. You have done the work; your strategies are tested. That is experience and knowledge others would want to hear about, too.
Your message can help people all over the world in different ways - from how to start their own business to how to be more productive or creative in their day-to-day life.
A book is one of the best marketing tools for business leaders and entrepreneurs today.
You probably already engage in a host of activities designed to promote your business. Writing can be the most powerful of those activities. Having a great book brings people to you and shows them how you can help them. It’s the best tool you could ever use to build your brand.
If you have an idea for a book, you should publish one - because it is something very special that most people never get the chance to do.
The root word in the term ‘author’ is authority. Writing a book is probably the best way to build your authority in any field and showcase your expertise. Authority is powerful - it's the reason people listen seriously to what you have to say. A book builds credibility. By sharing your story and your business tips and tricks, you position yourself as an expert and as the go-to person in your niche.
It's because the written word evokes trust.
Many business leaders and entrepreneurs have written books to share their message with the world, and it's a great way of bringing awareness to your work. Your book will show people that you care enough about the subject to dedicate an entire project to it. They will see you as a ‘thought leader’ on the subject, which in turn can lead to more opportunities and resources for your business. A book is perfect if you have a unique idea or perspective that is compelling and could help people. You may be able to solve some unmet needs of your industry by sharing your message.
You could pen a book on the next ‘big thing’. Or, you could share success stories of different entrepreneurs to inspire upcoming young talent.
A book will make people talk about you. There is no better marketing than word of mouth. A book will put your story into people’s conversations, so they speak about your business ideas to other people. You could use a book to become a speaker at a conference, or it could be a conversation starter at a business dinner. A book could even launch workshops and group teaching.
Amazon is relevant for business leaders because it’s the #1 search engine when looking for products and services.
Publishing a book can serve as a valuable public relations opportunity for your business. News media are always on the lookout for new content. A book launch could serve as a point of interest and press coverage. A book can even help you with recruiting new employees for your company. This is often overlooked, but for entrepreneurs and C-level executives alike, there is almost no better way to get great people to work with you than by laying your vision for your company out in a book.
A book is an asset that will last for years to come. It's a way to create something tangible from your knowledge, expertise and experience - so it can continue building your authority and credibility long after it's first published.
Publishing a book is one of the best investments you can make.