How Web 3.0 Is Crafting the Future of Reading and Storytelling

Debasri Rakshit
July 22, 2022

Stories shape how we think. And we are consuming more content than ever before.

Reading has transformed from perusing books to browsing snackable content, from flipping through pages to scrolling through lines on a mobile phone screen.

Today, over 5 billion people use the internet. Of those, 93% use their smartphones, spending an average of seven hours. They read, watch, listen, play, shop. Consuming stories is at the centre of this experience.

So what does the future of reading and storytelling look like?

Readers Turn into Writers – Shaping the Story

Augmented reality (AR) has shown a lot of promise in various industries, from manufacturing to entertainment. And AR can help build a more active bond between the reader and the writer.


'One way is to give the reader the ability to shape the storyline. AR devices embedded within or attached to an ebook can bring characters to life.

The reader can view these characters on a screen and interact with them through AI-powered chatbots. They could even play a video game or get transported into the Metaverse!

Read more in our blog '5 Ways Writers Can Profit from the Metaverse'.

Sequels on Social Media

When J.K. Rowling released her last Harry Potter novel back in 2007, little did she foresee that the rules of reading are about to change. She didn’t actually write another sequel but her readers got in-depth glimpses of the wizarding world through various posts and question-answer sessions on social media.

In today’s internet-enabled world, reading isn’t just about reading books. Anything you read – no matter how long or short the writing – is reading. And like Rowling, many writers of the future can choose to connect with readers by writing short sequels of existing books on writing platforms. Your multi-tasking, strapped-for-time reader will thank you for it.

Virtual Bookshelves

The bookshelves of the future can all be virtual, thanks to mobile devices and online networking. Readers could log on to their virtual bookshelves, talk up their favourite books and start conversations with fellow readers.

Virtual bookshelves can be as close-knit or as open as you like. You can have only friends join the conversation about the books on your shelf, or invite readers from all over the planet for their suggestions and observations.

Content NFTs

Authors can now embed NFTs inside a digital book or episodic content drop, opening up a multitude of options.

NFTs within a book can invite readers to a special event, give access to a secret chapter or provide access to physical hard-bound copies.

NFTs can also allow a specific group of readers to communicate with the author directly, discuss the plot line, suggest changes to the story, and even help with character design.

They can enable a reader’s access to early editions and reduce the wait time for the release of the next edition.

To know more, read our blog, 'The power of NFT content drops'.

SEO, GPT-3 and the Evolution of Reading

What Is SEO Exactly?

SEO stands for ‘search engine optimization’. It means the process of improving your site to increase its visibility when people search for products or services on Google, Bing, and other search engines. The better visibility your pages have, the more likely you are to attract customers.

Search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.

Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for.

What Is GPT-3?

Generative Pre-trained Transformer 3 uses deep learning to produce human-like text. GPT-3 is essentially the first artificial intelligence that can pass the Turing Test and write copy that is highly convincing as human.

It can write about any topic and can be directed to write in any voice, style or tone. The best way to think about it is that GPT-3 is essentially a professional-level copywriter that has the collective knowledge of the entire Internet.

How Does SEO and GPT-3 Impact Reading and Writing?

While both these tools are very useful in their own way, they impact the ability to write creatively. Imagine if entire pages of original research had to use keywords to make it search friendly. Or, GPT-3’s AI could generate an endless number of articles and social media posts, turning writers redundant.

Where Do Writers Fit in This New Paradigm?

If you are a writer, it’s a bit overwhelming. But writers - more than anyone else - are a resilient breed. They have evolved over the centuries, adapting to shifting audiences and formats.

Shakespeare wrote for the stage; James Joyce penned for the printed page; Akira Kurosawa wrote for the silver screen; Salman Rushdie is writing for a newsletter audience.

The next generation of storytellers might use a different format - but the power of creative storytelling is here to stay.

Storytelling has gotten a new lease of life as Web 2-powered digital media influencers aka domain experts beat film stars in bagging eyeballs and ads.

Now a ₹900-crore industry in India pegged to grow at a CAGR of 25%, it would be a ₹2,200 CR industry by 2025.

Web 3.0 is taking creativity to the next level - giving everyone the power to tell stories which will be stamped with their name on the blockchain. No copycats, no platform analytics driving what users consume.

As AI-powered writing tools become more widely used, we will see an equally strong and opposite reaction - readers gravitating to original ideas, stories and writings created by real humans, free of AI and algorithms.

Do you want to know more about how you can stay ahead of the curve by implementing tools that Web 3.0 technology offers? Talk to us at Supercraft. We’re more than happy to help.

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